SaaS Guide
SaaS Metrics Every Technical Founder Should Track
Technical founders focus on product — but metrics drive decisions. MRR, churn, LTV, CAC. Here's what to track and how to implement it.
Table of Contents
Revenue Metrics
MRR (Monthly Recurring Revenue), ARR. Track by plan, cohort. See our Analytics Dashboard guide.
Churn
Customer churn %, revenue churn. Why did they leave? Cohort retention. Churn kills growth.
Acquisition
CAC (Customer Acquisition Cost), LTV (Lifetime Value). LTV:CAC ratio target 3:1 or higher.
Implementation
Stripe + Metabase, or custom. Event tracking (Mixpanel, Amplitude). Build dashboards early.
Frequently Asked Questions
When do we need a metrics dashboard?
From day one. Start simple — MRR, signups, churn. Add as you grow. Can't improve what you don't measure.