Building Custom Analytics Dashboards for Business

Analytics dashboards surface the metrics that drive decisions. Custom when off-the-shelf can't do it. Data pipeline, visualization, delivery. Here's how.

Table of Contents

• Data Pipeline
• Metrics & Calculations
• Visualization
• Delivery
• Frequently Asked Questions

Data Pipeline

ETL from DBs, APIs, events. Warehouse (BigQuery, Snowflake) or direct. Batch or streaming. See our Custom Reporting guide.

Metrics & Calculations

Define KPIs. Pre-aggregate for performance. dbt for transformations. Consistency in definitions.

Visualization

Charts, tables, filters. Metabase, Looker, or custom (Recharts, D3). Role-based views. See our Custom Dashboards guide.

Delivery

Web dashboard, scheduled email, Slack. Embed in app. Export to Excel/PDF.

Frequently Asked Questions